For start-ups to mid-sized businesses we typically use the SSEMRush, Screaming Frog SEO Spider, and Moz Pro. These Web Apps provide sharable easy-to-use SEO tracking software that is the perfect complement to Connected Markets SEO services.
For larger brands and clients with extensive content/publishing operations, we recommend and use the BrightEdge Enterprise SEO Platform.
During our audits and competitive analysis engagements, we find one website / SEO audit / Competitive Analysis tool does not fit all situations. Therefore, in addition to SEMRush, Moz Pro, and BrightEdge, we typically use additional tools including SPYFu, Alexa, Compete, QuickSprout, SimilarWeb, Siteliner, SocialMention, and Buzzsumo.
For audit engagements, we require access to our clients’ Google Analytics, Google Tag Manager, and Google Search Console accounts.