Inbound / Content Marketing

Inbound Marketing brings visitors into your website and earns attention from customers by publishing useful content. Content Marketing is any marketing format that involves the creation and sharing of media and information in order to acquire customers. This information can be presented in a variety of media, including web pages, blogs, news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A’s, photos, etc. At ConnectedMarkets, we help you establish best practice content publishing and promotion practices critical for building brand authority and growing traffic, leads and sales.

Content Marketing - Educate Your Customers

There are many examples of successful content marketing strategies on the web. However, we really admire Mike Stelzner. He is perhaps one of the most successful content marketers on the web. He has built a multi-million dollar business through Social Media Examiner by unleashing useful tons of free content and just educating and helping people.

We highly recommend reading his book Launch, but to get a closer glimpse of what’s on Mike’s mind, I think you’ll enjoy this short video interview that Mark Schaefer conducted with Mike Stelzner about Content Marketing and the strategies that he has applied at the Social Media Examiner.

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.

Source: Robert Rose

Content marketing is about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated and syndicated content.

Source: Michael Brenner

Content marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers.

Difference Between Inbound Marketing & Content Marketing

"Inbound Marketing" typically refers to marketing activities that bring visitors in, rather than marketers having to go out to get a prospects' attention. Further, marketers typically think of content marketing as a subset of inbound marketing. That's because inbound marketing MarTech platforms often include functionality for marketing automation and email marketing within their core platforms. "Content Marketing" on the other hand, is the process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers.

At Connected Markets, perhaps the most significant value we provide clients is to help them develop and apply an effective combined inbound / content marketing strategy for their business. A strategy that outlines the critical tactical steps for the creation of useful interesting content that is needed for lead generation, sales and the ongoing development of their brand. Our services include audience research to help determine what content types and tactics will be most effective for your brand, the development and tracking of content marketing tactics, content creation and editorial plans, outsourced content creation, and ongoing competitive, keyword research and tracking help to decipher what content is working best, and what content is most effective for your market and brand.

Inbound Marketing Platforms (MarTech)

A successful content marketing program requires significant investment in content creation and content promotion. Inbound Marketing platforms (MarTech solutions) can often simplify efforts and improve content marketing ROI by automating some aspects of content creation, content distribution, SEO, lead capture, landing pages and analytics / reporting.

Inbound Marketing Platforms

In addition to assisting clients with best practice content marketing strategy, at Connected Markets, we often assist clients with inbound marketing platform evaluation and implementations. The Inbound Marketing platforms we have experience with include Pardont, Hubspot, Eloqua, Marketo, Optify and Ontraport.


The promise is simple, if you are ready to upgrade your digital marketing platforms and try some out of the box growth hacking tactics to grow you business, we are here and ready to help.