Content Marketing - Educate Your Customers
We highly recommend reading his book Launch, but to get a closer glimpse of what’s on Mike’s mind, I think you’ll enjoy this short video interview that Mark Schaefer conducted with Mike Stelzner about Content Marketing and the strategies that he has applied at the Social Media Examiner.
Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.
Source: Robert Rose
Content marketing is about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated and syndicated content.
Source: Michael Brenner
Content marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers.
Difference Between Inbound Marketing & Content Marketing
At Connected Markets, perhaps the most significant value we provide clients is to help them develop and apply an effective combined inbound / content marketing strategy for their business. A strategy that outlines the critical tactical steps for the creation of useful interesting content that is needed for lead generation, sales and the ongoing development of their brand. Our services include audience research to help determine what content types and tactics will be most effective for your brand, the development and tracking of content marketing tactics, content creation and editorial plans, outsourced content creation, and ongoing competitive, keyword research and tracking help to decipher what content is working best, and what content is most effective for your market and brand.
Inbound Marketing Platforms (MarTech)
In addition to assisting clients with best practice content marketing strategy, at Connected Markets, we often assist clients with inbound marketing platform evaluation and implementations. The Inbound Marketing platforms we have experience with include Pardont, Hubspot, Eloqua, Marketo, Optify and Ontraport.