I find that using Google Analytics social media reports to measure social media effectiveness is really useful. If you haven’t had a chance to use Google Analytics to measure your social media effectiveness for generating traffic to your website and related conversions, I encourage you to do so at your earliest opportunity. With these new feature built into Google Analytics, you have the ability to not only see what social media property your traffic is coming from, but also you can now see which social media sites are driving traffic and conversions – this is now an absolutely critical reporting tool to use on a regular basis.
Each of the standard reports listed below in the Acquisition / Social section of Google Analytics is important to review and understand.
Of these reports, I find the Users Flow – a visual presentation of how visitors who arrive via social media navigate your website to be most useful in terms of understanding what visitors arriving from the top social media channels actually go on a website.
Used carefully, the ability to track the which social media sites and content drive conversion activity should pay dividends in terms of return on investment for your content marketing programs.
Read the full article here – http://blog.ispionage.com/measuring-the-effectiveness-of-your-social-media-content-marketing-strategy.html