Best AI Marketing Tools for 2023

The world of AI Marketing Tools is changing. We’re transitioning from an era of software automation to AI-driven marketing tools for CRM, Marketing Automation, Sales, Service, Customer Engagement, and Competitive Analysis

As budgets and resources get tighter, businesses need ever more effective and effecient tools.

These tools help you stream live video, chat with your fans, embed interactive content, collect payments, and more.

In this guide, I focused on AI Marketing Tools including CRM, SEO and SEM, Advertising Optimization, Competitive, and more to help bring you the latest and best options.

Let’s get started.

What are the Best AI Marketing Tools?

Here’s my list of the best AI Marketing Tools and Software.

HubSpot Key Features 

While the HubSpot CRM is technically its own standalone feature, it made this list because it’s what makes so many of the marketing hub features function the way they do. The CRM enables team members to make better, more informed decisions around leads, prospects, and customers while working simultaneously with the other teams using the CRM as well.

Landing Pages

• Drag and drop editor makes it easy to move modules around and add text or images for marketers with little to no design or coding experience.

• The ability to spin up a form and follow-up email right within the landing page itself eliminates the need for multiple workflows.

List Segmentation

• Create lists, which are groups of contacts in your database that are alike based on criteria that you have dictated.

• Group these contacts based on a ton of different things like page views, lead score, interactions with emails, number of interactions, form fills, last activity, etc.

Email

• Customize emails with personalization tokens, calls-to-action, links, and images

• Test emails across different email clients and devices before sending

• Drag and drop editor to adjust templates depending on the type of email being sent

• Reporting tools to analyze metrics like bounce rate, unsubscribes, open rate, etc.

Workflows

• Automation makes daily tasks and activities simpler and more intuitive

• Can be used to send emails, list building, or property filling

• Integrate with tools like Zoom, Slack, and LinkedIn

• Email nurture campaigns

• List building and segmentation

• Assign or re-assign properties

• Send internal notifications

Paid Ad Tracking

• HubSpot’s ad integration helps marketers analyze the performance of their Linkedin, Facebook, and Google Ads.

• The best part of integrating your ads with HubSpot is the ability to track that interaction back to contact records in your HubSpot CRM.

Social Media Integration and Management

• HubSpot integrates with Linkedin, Instagram, and Facebook allowing users to connect multiple accounts across platforms, making it easy to plan and schedule posts.

• Posts can be drafted, edited, and scheduled right from inside HubSpot, allowing for analytics, tracking, and in-app functionality.

Dashboards & Reports

Reporting is a key function of any marketing team, and typically marketers have to use multiple platforms to be able to report on their entire buying cycle, customers, and marketing interactions. But, when your entire team is using HubSpot, you can also do your reporting in the same platform.

You can add HubSpot’s out-of-the-box reports, custom reports and attribution reports to a dashboard for easy reviewing and analyzing.

Those dashboards can be emailed out to users, edited for different date selections, or even kept private to limit access. Above all else, dashboards make your customer and prospect data easy to access and refer to. Having that information at your fingertips and referring to it often will make you a more informed and well-rounded

HubSpot Benefits 

The Best Customer Experience Is One You Craft

If you’ve been thinking about getting started with HubSpot, now might be a perfect time. The HubSpot CRM is free for 14 days, and there are plenty of resources available to help you learn the basics.

But before you dive headfirst into the world of HubSpot, let’s go over some of the benefits you can expect when you start using the HubSpot CRM.

1. Grow Your Business

When you build your business, you should always focus on building something bigger than yourself. And that’s exactly what HubSpot does.

By connecting your entire organization into one system, you can create a seamless customer journey, making sure that each touchpoint feels personal and relevant.

This means that instead of having to manually enter new leads into multiple systems, you can simply add them to your CRM and watch them move throughout your funnel.

And because HubSpot is built specifically for businesses, it offers a variety of integrations that allow you to connect your CRM to other essential parts of your business.

For example, you can sync your CRM with Google Analytics to see where your traffic comes from, and even integrate your CRM with your accounting software to automate processes.

2. Get More Done

One of the biggest reasons why people choose HubSpot is because it allows them to do things faster.

With HubSpot, you can set goals for your salespeople, and then give them access to those goals directly from the CRM.

They’ll be able to see all of the steps required to reach those goals, as well as the progress they’ve made along the way.

Plus, you can assign different roles to specific individuals, allowing you to delegate certain responsibilities to the right people.

3. Stay Organized

HubSpot makes it easy to stay organized, whether you’re managing a large team or running a solo operation.

Because HubSpot is designed to work with both individual accounts and larger organizations, you don’t have to worry about setting up separate databases for each user.

Instead, you can just import your existing contacts into the CRM, and HubSpot will automatically recognize and organize them for you.

You can also customize the layout of your dashboard to fit your needs, and you can even export your data to Excel or CSV files to keep it all organized.

4. Save Time

No matter how big or small your business is, you probably already have enough on your plate.

That’s why it’s crucial to find ways to save time wherever possible.

HubSpot CRM gives you the ability to do just that.

From automating common tasks like sending out welcome emails to creating customized follow-up plans, you can use the CRM to streamline your workflow and reduce the amount of time you spend doing manual tasks.

HubSpot CRM Plans & Pricing Hubs

• HubSpot divides its various services into four “hubs.”
• Each hub is focused on a specific department of a client-focused business covering marketing, sales, service and growth.
• In addition to a robust free plan, both the Marketing Hub and the Sales Hub offer three paid plans: Starter, Professional and Enterprise.

Free Plan

• Free tools include Contact management, Forms, Ad management, Landing pages, Email marketing, List segmentation, Live Chat, Reporting dashboard, and Email Marketing.
• All HubSpot CRM plans integrate with hundreds of popular business apps, including Google Workspace, Microsoft 365, Gmail, Outlook and Salesforce.

Marketing Plans

• The Starter is the first paid plan at $45 per month.
• This plan includes 1,000 marketing contacts with additional contacts sold in bundles of 1000 sold in $45 for $45. The Professional plan allows businesses to personalize and automate engagement across all channels, optimize campaign conversions, and create advanced reports. The Enterprise plan starts at $1,200 per month with a one-time onboarding fee of $6,000. The plan removes HubSpot branding from forms, email marketing, landing pages, etc.

Sales Plans

• The starter plan is $45 per month for two users. Additional users are $23 per month, per user.
• The Professional plan provides tools to help manage a growing sales team, personalize outreach at scale and automate the sales process further.
• The enterprise plan is HubSpot’s most powerful sales plan. The plan includes all the features of the Starter plan.

Need Help With An Evaluation or Getting Started? Contact Us for A Demo

SEMRush Key Features 

As a leading SEO and marketing software provider, SEMrush offers businesses of all sizes the tools they need to get ahead of the competition and drive more traffic and sales. With our intuitive interface and comprehensive features, SEMrush makes it easy to track your SEO progress, find and fix technical issues, and research your competitors. Whether you‘re just getting started with SEO or are a seasoned pro, SEMrush has the tools and insights you need to take your online visibility to the next level.

SEMRush Benefits 

SEMRush is a powerful and versatile platform that offers a suite of tools for online marketing, including SEO, PPC, social media, and content marketing.

• SEO: SEMRush provides extensive keyword research and competitor analysis to help you optimize your website and improve your organic search ranking.
• PPC: The platform’s PPC tools help you research keywords, create ad campaigns, and track your campaign performance. Social Media: SEMRush provides insights into your social media campaigns and helps you track your social media metrics.
• Content Marketing: The platform’s content marketing tools help you research topics, create content, and measure your content’s performance.

SEMRush Pricing Plans

SEMRush is a powerful platform that offers a suite of tools to help businesses with their search engine marketing efforts. The platform includes a keyword research tool, an SEO audit tool, a competitor analysis tool, and more. Pricing for SEMRush starts at $119.95 per month, on a month-to-month plan.

SEMRush Our Recommendation

I find that SEMRush is a comprehensive and affordable platform that provides users with everything they need to improve their online visibility and performance. I can confirm that the platform is easy to use and navigate, making it a great choice for users of all experience levels. Additionally, SEMRush provides users with access to a wealth of resources, including tutorials, webinars, and a knowledge base. 

Frase Key Features 

The Frase SEO Content Writer Platform is designed to help content writers create high–quality, SEO–friendly content more easily and efficiently. The platform includes a range of features to help with this, including:

• A keyword research tool to help identify relevant keywords to target
• A content optimization tool to help ensure content is optimized for search engines
• A plagiarism checker to help ensure content is original and not duplicated from elsewhere
• A range of templates and tips to help content writers get started and produce quality content

Overall, the Frase SEO Content Writer Platform is designed to help content writers produce better quality, more SEO–friendly content more easily and efficiently.

Frase Benefits 

Frase is a content writing platform that helps you create SEO–friendly content. It provides you with a list of keywords to target and then gives you suggestions on how to improve your content to rank higher in search engines. This can help you reach a larger audience and get more traffic to your website.

Frase Pricing Plans

The Frase SEO Content Writer platform is a monthly subscription service that starts at $14.99 per month on a month-to-month basis. This price gives you access to the Frase platform and allows you to create an unlimited number of SEO–optimized articles.

Synthesia Key Features 

The Synthesia AI Video creation platform is a powerful video creation tool that enables users to create videos with artificial intelligence. The platform offers a wide range of features that make it easy to create videos, including the ability to create videos with realistic human–like characters, the ability to create videos with natural language processing, and the ability to create videos with custom backgrounds and environments.

Synthesia Benefits 

The key benefits of using Synthesia AI to create marketing, product, training, and educational videos are that it is:

• Fast and easy to use
• Affordable –Produces high-quality videos
• Can be used for a variety of purposes (marketing, sales, product, training, and educational videos)
• Makes the video creation process easier and faster

Synthesia Pricing Plans

Start creating professional videos in a minute by creating an account below. Pricing is $30 per month.

Synthesia Recommendation

Surfer SEO Key Features 

SurferSEO is a great option for AI SEO Optimization because it offers a number of key features that can help you improve your website‘s SEO. Some of the key features of SurferSEO include

1. Website Analysis – SurferSEO will analyze your website and provide you with a report that includes a list of potential SEO issues that you can then address.
2. Keyword Research – SurferSEO will help you research and identify the best keywords to target for your website.
3. SEO Optimization – SurferSEO will optimize your website for the keywords you‘ve targeted, helping you improve your website‘s ranking in search engines.
4. Link Building – SurferSEO will help you build internal and external links to your website, improving your website’s link popularity and helping you attract more visitors.
5. Reporting – SurferSEO provides detailed reports that show you how your website is performing in terms of SEO against your top competition. This information can help you adjust your SEO strategy to achieve better results.