HubSpot Key Features
While the HubSpot CRM is technically its own standalone feature, it made this list because it’s what makes so many of the marketing hub features function the way they do. The CRM enables team members to make better, more informed decisions around leads, prospects, and customers while working simultaneously with the other teams using the CRM as well.
Drag and drop editor makes it easy to move modules around and add text or images for marketers with little to no design or coding experience.
The ability to spin up a form and follow-up email right within the landing page itself eliminates the need for multiple workflows.
Create lists, which are groups of contacts in your database that are alike based on criteria that you have dictated.
Group these contacts based on a ton of different things like page views, lead score, interactions with emails, number of interactions, form fills, last activity, etc.
Customize emails with personalization tokens, calls-to-action, links, and images
Test emails across different email clients and devices before sending
Drag and drop editor to adjust templates depending on the type of email being sent
Reporting tools to analyze metrics like bounce rate, unsubscribes, open rate, etc.
Automation makes daily tasks and activities simpler and more intuitive
Can be used to send emails, list building, or property filling
Integrate with tools like Zoom, Slack, and LinkedIn
Email nurture campaigns
List building and segmentation
Assign or re-assign properties
Send internal notifications
Paid Ad Tracking
HubSpot’s ad integration helps marketers analyze the performance of their Linkedin, Facebook, and Google Ads.
The best part of integrating your ads with HubSpot is the ability to track that interaction back to contact records in your HubSpot CRM.
Social Media Integration and Management
HubSpot integrates with Linkedin, Instagram, and Facebook allowing users to connect multiple accounts across platforms, making it easy to plan and schedule posts.
Posts can be drafted, edited, and scheduled right from inside HubSpot, allowing for analytics, tracking, and in-app functionality.
Dashboards & Reports
Reporting is a key function of any marketing team, and typically marketers have to use multiple platforms to be able to report on their entire buying cycle, customers, and marketing interactions. But, when your entire team is using HubSpot, you can also do your reporting in the same platform.
You can add HubSpot’s out-of-the-box reports, custom reports and attribution reports to a dashboard for easy reviewing and analyzing.
Those dashboards can be emailed out to users, edited for different date selections, or even kept private to limit access. Above all else, dashboards make your customer and prospect data easy to access and refer to. Having that information at your fingertips and referring to it often will make you a more informed and well-rounded
The Best Customer Experience Is One You Craft
If you’ve been thinking about getting started with HubSpot, now might be a perfect time. The HubSpot CRM is free for 14 days, and there are plenty of resources available to help you learn the basics.
But before you dive headfirst into the world of HubSpot, let’s go over some of the benefits you can expect when you start using the HubSpot CRM.
1. Grow Your Business
When you build your business, you should always focus on building something bigger than yourself. And that’s exactly what HubSpot does.
By connecting your entire organization into one system, you can create a seamless customer journey, making sure that each touchpoint feels personal and relevant.
This means that instead of having to manually enter new leads into multiple systems, you can simply add them to your CRM and watch them move throughout your funnel.
And because HubSpot is built specifically for businesses, it offers a variety of integrations that allow you to connect your CRM to other essential parts of your business.
For example, you can sync your CRM with Google Analytics to see where your traffic comes from, and even integrate your CRM with your accounting software to automate processes.
2. Get More Done
One of the biggest reasons why people choose HubSpot is because it allows them to do things faster.
With HubSpot, you can set goals for your salespeople, and then give them access to those goals directly from the CRM.
They’ll be able to see all of the steps required to reach those goals, as well as the progress they’ve made along the way.
Plus, you can assign different roles to specific individuals, allowing you to delegate certain responsibilities to the right people.
3. Stay Organized
HubSpot makes it easy to stay organized, whether you’re managing a large team or running a solo operation.
Because HubSpot is designed to work with both individual accounts and larger organizations, you don’t have to worry about setting up separate databases for each user.
Instead, you can just import your existing contacts into the CRM, and HubSpot will automatically recognize and organize them for you.
You can also customize the layout of your dashboard to fit your needs, and you can even export your data to Excel or CSV files to keep it all organized.
4. Save Time
No matter how big or small your business is, you probably already have enough on your plate.
That’s why it’s crucial to find ways to save time wherever possible.
HubSpot CRM gives you the ability to do just that.
From automating common tasks like sending out welcome emails to creating customized follow-up plans, you can use the CRM to streamline your workflow and reduce the amount of time you spend doing manual tasks.
HubSpot CRM Plans & Pricing Hubs
HubSpot divides its various services into four “hubs.”
Each hub is focused on a specific department of a client-focused business covering marketing, sales, service and growth.
Free tools include Contact management, Forms, Ad management, Landing pages, Email marketing, List segmentation, Live Chat, Reporting dashboard, and Email Marketing.
All HubSpot CRM plans integrate with hundreds of popular business apps, including Google Workspace, Microsoft 365, Gmail, Outlook and Salesforce.
The Starter is the first paid plan at $45 per month.
This plan includes 1,000 marketing contacts with additional contacts sold in bundles of 1000 sold in $45 for $45. The Professional plan allows businesses to personalize and automate engagement across all channels, optimize campaign conversions, and create advanced reports. The Enterprise plan starts at $1,200 per month with a one-time onboarding fee of $6,000. The plan removes HubSpot branding from forms, email marketing, landing pages, etc.
The starter plan is $45 per month for two users. Additional users are $23 per month, per user.
The Professional plan provides tools to help manage a growing sales team, personalize outreach at scale and automate the sales process further.
The enterprise plan is HubSpot’s most powerful sales plan. The plan includes all the features of the Starter plan.
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