How To Digital Marketing Guides
Using Google Analytics To Measure Social Media Effectiveness
I find that using Google Analytics social media reports to measure social media effectiveness is really useful. If you haven’t had a chance to use Google Analytics to measure your social media effectiveness for generating traffic to your website and related conversions, I encourage you to do so at your earliest opportunity.
About George Grant & Connected Markets
The best marketing AI tools and systems in 2026 are the ones built for AI search visibility, not just traditional SEO rankings. After 12 years running digital marketing campaigns for brands across eCommerce, SaaS, and B2B — and building one of the first GEO (Generative Engine Optimization) agencies in the US — I’ve tested hundreds of platforms so you don’t have to.
My focus has shifted from “what ranks on Google” to “what gets your brand cited in ChatGPT, Perplexity, and Google AI Overviews.” The tools on this page are the ones I actually use at Connected Markets to get clients visible in AI-driven search: covering GEO optimization, AI content creation, PPC management, SEO auditing, and marketing analytics.
