Generative Engine Optimization (GEO) is the practice of structuring your content and entities so AI search engines (Perplexity, Google’s AI Overviews, ChatGPT/Copilot, etc.) can confidently cite, summarize, and recommend your brand in their answers. As more buyers start research inside AI assistants instead of classic “10 blue links,” GEO helps ensure your content is visible and trusted inside those AI-generated shortlists and explanations