Local Search Marketing Campaigns
 For businesses which are targeting a local audience, ConnectedMarkets offers comprehensive local search marketing program management, enabling your company to command first page results in a variety of ways on the three major search engines, Google, Yahoo! and Bing (Microsoft). These include free “organic,” main listings, paid or sponsored links and local business results. Local Search is growing in popularity as more people are utilizing online search engines to find local businesses instead of traditional methods, such as the Yellow Pages.
The Organic Search Results are non-paid, “natural” listings that are generated through Search Engine Optimization (SEO). SEO efforts include creation and use of quality content, building and managing a search engine friendly web site and link building. These efforts are key as most people click on the organic listings rather than the sponsored ones.
Sponsored Listings are Pay-Per-Click advertisements, such as those run by Google’s Adwords program. They appear at the top of the results page as well as along the right-hand side. These ads are generated when the searcher types in relevant keywords. The placement position of PPC ads is determined by Google’s algorithm and is dependent on several factors, such as (but not limited to) ad quality, click-through-rate and the advertiser’s bid amount.
Google’s Local Business Results appear near the top of the page below the top positioned sponsored links and the organic listings, displaying a map and 7 local business listings. These local listings result when search terms include a geographic location (explicit local search) or a service or product which is usually local in nature, such a beauty salon or restaurant (implicit local search). Local results are free listings and rankings are dependent upon search engine optimization, your website’s geographic information and positive third party reviews.
The most noticeable type of local listing is the "One Box" which typically occupies the number one position, includes a map, your company name, address, phone number and a short description plus your URL.
Local Business Center - Google lets owners post their listings free, customize how their business is listed on Google and Google Maps, allowing them to add information like hours of operation, phone number, address and directions. Additionally, they can include things like photos, menu options and coupons. There’s even a simple dashboard tool that allows businesses to see how often their listings are viewed or clicked, who is searching for their business, how they’re finding the listing and their geographical location. This reporting dashboard enables businesses to spot trends and make changes to their listing, thereby capitalizing on these trends.
There is also the enhanced listing from Google, which, for a low monthly fee, highlights a local listing with a bright yellow tag, making the listing stand out. Also available is an enhanced presence on the local business results map. From these enhanced listings, links can be made to websites, coupons, driving directions, menus, reservations, videos or photos. The enhancement may be changed or rotated during the course if the month as often as desired.
All of these elements of a local search marketing campaign can be effectively organized, optimized and managed using ConnectedMarkets local search marketing services.
Please Contact Us or Request a Proposal to discuss your needs, and take your online business to the next level.
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