Fred Kern - Expert in Paid Search and Local Search Campaigns
 Fred Kern is an expert in PPC and local search marketing campaign management. Kern applies years of technology marketing and sales experience into a foundation upon which he has built his expertise in traditional and Internet Marketing. Kern is focused on Google AdWords, Yahoo Sponsored Search and Bing (Microsoft) pay-per-click (PPC) advertising management and website promotion efforts.
Utilizing the results of thorough on-topic keyword research and analysis, Kern develops PPC advertising campaigns for each of the major search engines. Campaigns are carefully organized to achieve high-ranking quality scores, yielding lower cost per click traffic, more conversions and maximum ROI. Performance of PPC campaigns are continuously monitored and improved through ad copy testing, addition of new keywords, bid optimization, landing page optimization and other ROI improvement activities.
Kern has successfully set up and managed paid search campaigns and local search campaigns for large corporate clients, mid size companies as well as smaller start-ups. With B2C and B2B marketing expertise in an array of industries, as both a corporate Vice-President and independent consultant, Kern’s talent to grasp new concepts and execute the tactics to bring traffic and conversions is a welcome asset to our SEO team.
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